Last week I had two clients mention to me that they’ve lost interest in YouTube and Netflix. I want to share these stories and my theory on why my clients stop watching YouTube and Netflix. Don’t worry. It’s not about imposing a strict screen time limit or heavily relying on self-discipline. It’s better than that.
How Mike stopped binge-watching Netflix
Let’s look at the first client Mike.
Mike is a medical practitioner based in the UK. When we started working together, the biggest concern he had was the sheer amount of time he spent watching Netflix. He spent so much time doing it, he didn’t have time to maintain his patient notes properly, do follow-ups, go to the gym, or even have a proper sleep schedule.
We spent a few sprints building new habits, improving his sleep schedule, building a habit of daily patient notes management, etc. After that, Mike focused on consistently publishing YouTube videos (a side project he wanted to do for the longest time). And last week, during our final call for the sprint, he shared something with me. He said he decided to watch a Netflix show another day, and he turned it off after a few minutes. It just wasn’t as exciting anymore.
It wasn’t that he was limiting the amount of time he wanted to spend on Netflix. It’s that he didn’t like it anymore. He didn’t find it interesting, relaxing, or engaging.
And this drastic change happened in just a few sprints. Isn’t it amazing?
How Lucy stopped watching YouTube
Lucy is a student from Korea. She came to me because she had to do a lot of school projects and essays during the summer. She didn’t feel productive. Most importantly, she was constantly distracted by YouTube videos and other digital entertainment. Instead of studying, she would spend hours on YouTube.
We spent the first week or two building the foundational habits of productivity. If you are enrolled in the Meaningful Month, you know what they are and the process I follow for building them.
During the last week of her sprint, she shared something with me. Watching YouTube was not as fun anymore. Like Mike, she sat down to watch some of her favourite YouTubers and the thrill wasn’t there. It was a bit blah… She watched or video or two and then just stopped.
How I stopped watching YouTube
If you’ve read Consuming vs. Producing Ratio post, you might remember that I went through a very similar experience myself.
Before I started my own podcast, my own blog, I was addicted to digital consumption. I would spend hours on YouTube weekly. I watched so many Netflix shows… And then I rewatched them. I listened to so many podcasts, audiobooks, etc.
But the moment I started CREATING digital content in the form of the podcast and this blog, everything changed. And it changed very quickly. And now I can see the same thing happening to my clients.
Creating vs. Consuming
During our time working together, Mike and Lucy started producing something from their head. And putting their ideas into finite pieces of work made consuming other people’s ideas less interesting.
What I mean by a finite piece of work is a blog post, a Reddit post, a podcast episode, a YouTube video, an essay, an article, a painting, a song. Something that has a beginning and an end. Something that is complete. Something that you can ship into the world as a finished intellectual product. Something that started in your head as an idea and now it manifested into something real. Something you can share with other people (not that you have to).
In Mike’s example, the goal he had for two sprints was to publish videos on his YouTube channel. This was the piecess of work he was producing. In Lucy’s example, she wrote a total of 2.5 essays during our sprint. These were her school assignments. She wasn’t necessarily publishing and sharing them with the world but it doesn’t matter. She was producing during the sprint. And the more essays she produced, the less interested she became in consuming other people’s ideas via YouTube.
Conventional Advice
My observation contradicts the conventional productivity advice. Usually, people are told that the reason why they are not producing anything interesting in their lives is that they spend too much time on the internet. They are told to limit their internet consumption, track their screen time, rely on self-discipline, etc. And AFTER that, they can start producing something.
I can see the logic behind this advice. And it looks pretty rational. However, this is not what worked for me. And this is not what worked for my clients.
A different approach to fixing digital consumption
Instead of forcefully limiting the time you spend on YouTube, Netflix, Instagram, Reddit, etc., instead of focusing on your consumption amount, focus on your creation amount.
Don’t set the goal to cut down your screen time. Set the goal to produce something during the sprint with your ideas, with your talents.
The creation of something new always beats the consumption of something new. Yes, it’s harder. But it’s more fun.
All you need to do is to push through the first few attempts. But then you will experience the satisfaction and excitement that comes from looking at a finished piece of work. And all the consumption that you could’ve done during this time fails in comparison. Then it becomes a no-brainer to create instead of consuming.
Not because it’s the right thing to do.
Not because you have to do it.
Not because this is the way to make extra money.
No.
You do that because it FEELS better. There are very few things in this world that can compete with feeling proud of yourself. And looking at the finished piece of work gives you a chance to feel proud of yourself. And it’s intoxicating.
If you haven’t produced anything in a long time, think back to your university years. Remember how happy you were when you handed in that paper? When you delivered that presentation. I can bet it felt wonderful.
If you are constantly distracted
If you feel like you are stuck in the digital consumption mode, that you are feeling distracted at all times, start producing something.
Not for the sake of getting rich.
Not for the sake of getting famous.
Do it because it feels great to transform your ideas into something finite. Something tangible. Something that you can share. Not that you have to.
Get it out of your brain. Put it on paper. Put it in a video. Put it in a song, or a painting, or something.
This is how you beat your digital consumption. Not by limiting it. But by embracing the opposite – the process of creation.
Try This as a One-Week Experiment
If you want to make this concrete, try it as a small experiment.
Not a detox.
Not a screen-time limit.
Not a test of discipline.
For one week, don’t worry about how much you consume.
Instead, focus on finishing one finite piece of work of your own.
Something with a clear beginning and end.
That’s it.
Pay attention to what happens.
Not just to your productivity, but to your desire to consume.
I put together a simple one-week guide you can follow if you want a bit of structure:
Create Instead of Consume: A One-Week Experiment
Let me know how it goes. I always love hearing feedback from my readers when they implement my advice.
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